Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Services Marketing.

Description: Elon Musk offered to buy Twitter for $54.20 a share, saying the social media company needs to be transformed privately, a little over a week after first revealing a 9.2% stake in the company. Musk’s offer values Twitter at about $43 billion.

Source: – video report

Date: Apr 14, 2022


Questions for discussion:

  • Given Elon Musk’s comments about the firm’s potential, how would Twitter be changed by a decision to go private?
  • How would the social media competitive environment change in your opinion?
  • What would you advise competitors and entrepreneurs do in this potentially new landscape?