Micron to spend up to $100 billion to build a computer chip factory in New York

Posted by & filed under Global Marketing, Product Brands and Branding, Supply Chain.

Description: Micron will spend up to $100 billion over at least the next two decades building a new computer chip factory in upstate New York, the state said on Tuesday.

Source: CNBC.com – video report

Date: Oct 04, 2022

Link: https://www.cnbc.com/2022/10/04/micron-to-spend-up-to-100-billion-to-build-new-york-chip-plant.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • Why is this announcement so significant?
  • What are the implications of this development for globally operating businesses in this field?

The Latest Benchmark Data to Drive Your Webinar Strategy

Posted by & filed under Marketing Research, Marketing Strategy, Metrics/Analytics.

Description: The 2022 Benchmark Report for Webinars and Virtual Events is here! Notified analyzed data from their customers’ webinars and virtual events over the last year to provide you with data-driven insights, top trends, best practices, and action items to help you craft a winning event strategy in 2023.

Source: AMA.org

Date: Sep 26, 2022

Link: https://www.ama.org/2022/09/26/the-latest-benchmark-data-to-drive-your-webinar-strategy/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

Questions for discussion:

  • What does the report say should be particularly important to marketers?
  • Are you surprised by any of the findings?

Dunkin’ promotes architect behind next-gen push to CMO

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Dunkin’ is making a safe bet in promoting Nelson to CMO as the brand tries to navigate an industry reshaped by the pandemic.

Source: MarketingDive.com

Date: Sep 22, 2022

Link: https://www.marketingdive.com/news/dunkin-CMO-restaurant-marketing-cold-brew/632436/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-22%20Marketing%20Dive%20Newsletter%20%5Bissue:44710%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What are the significant changes that have redefined the firm?
  • How much can be attributed to the pandemic?
  • Why is Jill McVicar Nelson a good choice for CMO?

Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Dog treat brand Milk-Bone is launching a new “More Dog” philosophy through a tongue-in-cheek campaign featuring over 25 dogs.

Source: MediaPost.com

Date: Sep 21, 2022

Link: https://www.mediapost.com/publications/article/377974/tongue-in-cheek-milk-bone-effort-features-25-dogs.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127681&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • What is the encoded message communicated to the target audience?
  • Do you think the use of humour works?

Shopify targets physical retailers after an overly aggressive bet on e-commerce

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy.

Description: Canada’s largest e-commerce company will start selling new hardware for brick-and-mortar retailers

Source: FinancialPost.cpm

Date: Sep 27, 2022

Link: https://financialpost.com/news/retail-marketing/shopify-targets-physical-retailers-after-an-overly-aggressive-bet-on-e-commerce

Questions for discussion:

  • What does the report say about Shopify’s new product for retailers?
  • Do you think this will boost e-commerce sales as well?
  • What would you advise Shopify management at this time as consumers adjust to post-pandemic shopping?
    ​

McDonald’s will have adult Happy Meals this October

Posted by & filed under Consumer/Buyer Behavior, Innovation, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: For a limited time only, Happy Meals aren’t just for kids. McDonald’s teamed up with the fashion streetwear brand Cactus Plant Flea Market to release an adult meal box, complete with a classic character toy.

Source: NPR.org

Date: Sep 29, 2022

Link: https://www.npr.org/2022/09/29/1125809528/mcdonalds-adult-happy-meals-october

Questions for discussion:

  • What do you think about this promotional effort?
  • Do you think there is a place for defining a combination of items under a branded meal name?
  • How would this affect operations and sales?
  • Do you think customers would welcome a select few meal combos or would this be confusing?

How one of America’s last piano manufacturers stays alive

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research.

Description: Piano-building was once one of the country’s largest industries. Today, only two companies remain in business.

Source: TheHustle.co

Date: Sep 29, 2022

Link: https://link.thehustle.co/view/61200bfe5acd1b72de2e7829hcmwm.d74a/f28d4c31

Questions for discussion:

  • Summarize the history of the industry.
  • How has the customer changed over time?
  • Who are the competitors today?
  • Is there a way to rejuvenate the industry?
  • What would you recommend to the industry today?

No Walks On The Beach As Hilton Focuses On ‘The Stay’

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing, Services Marketing.

Description: More than 20 years ago, a hotel company made a big deal about having a great bed. And the world went: “Duh.” More recently, Hilton, a brand more associated with lodging than any other, launched a campaign focused on, yes, “The Stay.” So it might be time for another “Duh.”

Source: MediaPost.com

Date: Sep 14, 2022

Link: https://www.mediapost.com/publications/article/377750/no-walks-on-the-beach-as-hilton-focuses-on-the-st.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=127642&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

  • Explain the campaign and the reason for its success with consumers?
  • What would you add to this effort?
  • Do you think the same approach would work with the airline industry?

5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research.

Description: To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel.

Source: BlogHubSpot.com

Date: Sep 16, 2022

Link: https://blog.hubspot.com/marketing/gen-z-myths?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

Questions for discussion:

  • What does the report say about this target audience that surprised you?
  • How can marketers use this understanding to improve communications?
  • Create a simple marketing idea for a company that illustrates one of the items, such as use of social media.

10 Ideas To Help Your Content Marketing Team Achieve Business Goals

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled with insights from this year’s speakers.

Source: ContentMarketingInstitute.com

Date: Sep 15, 2022

Link: https://contentmarketinginstitute.com/articles/content-team-brand-goals?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

Questions for discussion:

  • What are the most significant suggestions, in your opinion?
  • How should marketers make use of this information?