Description: There has been a lot of buzz about how AI might eventually replace lower-rank workers. But why not start with the highest-paid corporate executives? Source: Thehustle.co Date: Mar 11, 2023 Link: https://thehustle.co/should-we-automate-the-ceo/?utm_content=null&utm_source=Sailthru&utm_medium=email&utm_campaign=Wednesday%20Email&utm_term=4ABCD Questions for discussion: Summarize what the article says about AI in the work environment. How have salaries changed over time? What do… Read more »
Posts Categorized: Innovation
Bud Light Seltzer clears up misconception about its formula
Description: Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release. Source: MarketingDive.com – video report Date: Mar 08, 2023 Link: https://www.marketingdive.com/news/bud-light-seltzer-marketing-game-misconceptions/644408/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-08%20Marketing%20Dive%20Newsletter%20%5Bissue:48613%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think of the decision to use the… Read more »
Gen Zers aren’t the only TikTok addicts
Description: It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that millennials and Gen X users are gobbling up tons of TikTok videos, too. Source: Insiderintelligence.com Date: Mar 03, 2023 Link: https://www.insiderintelligence.com/content/gen-zers-aren-t-only-tiktok-addicts?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%203.6.2023&utm_id=eDaily%203.6.2023&utm_content=eDaily%203.6.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29 Questions for… Read more »
A Colorado Ski Area With No Lift Lines? This One Has No Lifts at All.
Description: At Bluebird Backcountry, you can feel the thrill of making fresh tracks without the constant fear of avalanches. And you can bring your dog. Source: NYTimes.com Date: Mar 10, 2023 Link: https://www.nytimes.com/2023/03/10/travel/colorado-backcountry-skiing.html Questions for discussion: Summarize the approach taken to explore the concept and then establish the alternative ski experience? How is this a… Read more »
Allbirds stock plunges after company admits missteps, unveils new strategy
Description: Footwear retailer Allbirds on Thursday unveiled a broad overhaul of its strategy and an executive shake-up after failing to post year-over-year quarterly sales growth for the first time in its history. Source: CNBC.com – video reports Date: Mar 09, 2023 Link: https://www.cnbc.com/2023/03/09/allbirds-bird-q4-earnings-2022.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain the drop is share value? How much was this due… Read more »
Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing
Description: A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years. Source: hubspot.com – video report Date: Feb 27, 2023 Link: https://blog.hubspot.com/marketing/will-ai-replace-marketing-or-search-engines?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: What does the article say… Read more »
Display advertising in 5 charts: From programmatic to retail media
Description: According to our forecast, US display ad spend will grow by 15.7% this year, reaching $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023. Source: Insiderintelligence.com Date: Feb 27, 2023 Link: https://www.insiderintelligence.com/content/display-advertising-5-charts-programmatic-retail-media?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%2002.28.2023&utm_content=eDaily%2002.28.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29 Questions for discussion: What do the charts say about display advertising?… Read more »
Google blocks news in some Canadian searches, in response to proposed media law
Description: A bill under consideration in Canada would require platforms like Google and Meta to negotiate payments with publishers when they link to their content. In response, Google, which opposes the proposed law, is testing blocking news in a small number of searches. Source: niemanlab.org Date: Feb 23, 2023 Link: https://www.niemanlab.org/2023/02/google-blocks-news-in-some-canadian-searches-in-response-to-proposed-media-law/ Questions for discussion: What does the report say… Read more »
The Future of Human Agency
Description: Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices Source:… Read more »
Aiming For Reinvention, JCPenney Taps Designer Prabal Gurung
Description: JCPenney is looking to elevate its style game, teaming up with designer Prabal Gurung for a surprising capsule collection. Source: MediaPost.com Date: Feb 17, 2023 Link: https://www.mediapost.com/publications/article/382646/aiming-for-reinvention-jcpenney-taps-designer-pra.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129328&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What is the strategic thinking at the firm, as suggested in the article? Does this represent a change in the target customer? Do you… Read more »
Applied Marketing, 2e
Canadian Edition
