Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes.


Date: Feb 28, 2022


Questions for discussion:

  • What does this change mean for the TikTok brand and its users?
  • Do you think TikTok risks becoming no different than all other video sharing platforms?
  • Does it matter if a video has a TikTok posting rather than another brand?