TikTok Bumps Up Max Video Length to 10 Minutes

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes.

Source: Variety.com

Date: Feb 28, 2022

Link: https://variety.com/2022/digital/news/tiktok-maximum-video-length-10-minutes-1235191773/

Questions for discussion:

  • What does this change mean for the TikTok brand and its users?
  • Do you think TikTok risks becoming no different than all other video sharing platforms?
  • Does it matter if a video has a TikTok posting rather than another brand?
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