Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Product Brands and Branding, Supply Chain.

Description: When the British supermarket chain Tesco Plc first started ­collecting plastic bags and wrappers from customers to be recycled in March 2021, Caroline Ragueneau was thrilled. She was working as a retail assistant at a Tesco store in southwest England when the first white deposit boxes appeared, promising to turn what’s typically discarded back into something useful. Plastic is a notorious source of pollution: unsightly on land, deadly to marine wildlife. Ragueneau, 56, an enthusiastic environmentalist, proudly told friends about the initiative.

Source: – video report

Date: Mar 29, 2022


Questions for discussion:

  • What does the report say about the problems related to recycling and the efforts to deal with them?
  • What would you advise retailers, manufacturers and consumers to do?