Description: The world’s first commercial solar electric vehicles are hitting the U.S. and European markets in the next few years. German company Sono Motors, Southern California-based Aptera Motors, and Dutch company Lightyear are all producing electric vehicles with integrated solar panels, which can harness the sun’s power to provide around 15-45 additional miles on a clear day.
Source: CNBC.com – video report
Date: Nov 22, 2022
Questions for discussion:
- Who is the target market for these vehicles?
- How are these owners/users different?
- Sketch out a marketing plan that would focus on the target audience you have identified?
