Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Retail Marketing.

Description: The world’s first commercial solar electric vehicles are hitting the U.S. and European markets in the next few years. German company Sono Motors, Southern California-based Aptera Motors, and Dutch company Lightyear are all producing electric vehicles with integrated solar panels, which can harness the sun’s power to provide around 15-45 additional miles on a clear day.

Source: – video report

Date: Nov 22, 2022


Questions for discussion:

  • Who is the target market for these vehicles?
  • How are these owners/users different?
  • Sketch out a marketing plan that would focus on the target audience you have identified?