Video trends to watch in 2023: cord-cutting, ad spread, and production slowdown

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: The way people watch TV is changing. So are the ways brands advertise on TV. Connected TV (CTV) has seen “monumental progress in just a handful of years,” said our analyst Ross Benes during our “Video Trends: What to Expect in 2023” webinar. But that’s not the full story. Here are key TV behaviors and ad trends to watch in the new year.

Source: InsiderIntelligence.com/eMarketer.com

Date: Jan 09, 2023

Link: https://www.insiderintelligence.com/content/video-trends-watch-2023-cord-cutting-ad-spread-production-slowdown?utm_source=Triggermail&utm_medium=email&utm_campaign=eDaily%201.9.2023&utm_id=eDaily%201.9.2022&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29

Questions for discussion:

  • Summarize the key trends taking place.
  • What does this mean for the television industry and marketers that use the industry to connect with customers?