Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC).

Description: Silicon Valley’s tech giants are joining the rest of the business world in pulling their products and services from Russia. Companies like Apple (AAPL) have cut ties to the Russian market entirely to protest the invasion of Ukraine, while firms like YouTube (GOOG, GOOGL) , Meta (FB), and Microsoft (MSFT) are limiting the availability of Russian propaganda networks like RT and Sputnik in Europe.

Source: – video report

Date: Mar 03, 2022


Questions for discussion:

  • What does the article say about why these firms are joining the stand against continuing normal business with Russia?
  • What are the risks involved for consumer brands?
  • Do believe these strategies are correct?
  • What would you advise businesses do under these circumstances?