Description: Amazon is handling a rapidly growing number of returns that are causing a massive problem for the e-commerce giant and the planet. A National Retail Federation survey found a record $761 billion of merchandise was returned to retailers in 2021. That amount surpasses what the U.S. spent on national defence in 2021, which was $741 billion.
Source: CNBC.com – video report
Date: Apr 10, 2022
Questions for discussion:
- What are the key business and marketing issues related to this problem?
- Do you think the current strategies are sufficient?
- What would you suggest?