Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Services Marketing, Supply Chain.

Description: Amazon is handling a rapidly growing number of returns that are causing a massive problem for the e-commerce giant and the planet. A National Retail Federation survey found a record $761 billion of merchandise was returned to retailers in 2021. That amount surpasses what the U.S. spent on national defence in 2021, which was $741 billion.

Source: – video report

Date: Apr 10, 2022


Questions for discussion:

  • What are the key business and marketing issues related to this problem?
  • Do you think the current strategies are sufficient?
  • What would you suggest?