Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing.

Description: Former FTX CEO Sam Bankman-Fried, in possibly the understatement of 2022, said Wednesday, “I’ve had a bad month.” The former billionaire added that he “didn’t do a good job” at upholding his responsibilities to regulators, customers and investors in a hotly anticipated conversation with CNBC’s Andrew Ross Sorkin at the DealBook Summit.

Source: – video report

Date: Dec 01, 2022


Questions for discussion:

  • Summarize your understanding of the events that lead to the collapse of FTX.
  • How would you characterize public perception of Bankman-Fried’s behavior and explanations.
  • How do you think this story will impact business decision-making in the future?