Description: Precision pricing is the key to pricing in today’s inflationary environment and in the mixed-inflation markets we can expect in years to come. It’s highly targeted and enables managers to base prices on each product’s true, current costs and each customer’s true, current profitability.
Source: HBR.org
Date: Feb 04, 2022
Link: https://hbr.org/2022/02/precision-pricing-when-inflation-is-rising
Questions for discussion:
- Explain the advice about pricing directed at marketers? Do you agree?
- What advice would you suggest?
