Description: As miserable and devastating as coronavirus is, there is exceptional creativity happening around us. When we finally arrive at the other side of a national vaccine, we will see a changed brand-business world of remarkable new ideas. What is amazing is that some of this innovation is already underway.
Date: Oct 26, 2020
Questions for discussion:
- Summarize what the article says is happening during this period of innovative and creative marketing?
- Do you think the changes described in the report will endure after the pandemic has lifted and customer behaviors begin to return to what they used to be?