Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC).

Description: As miserable and devastating as coronavirus is, there is exceptional creativity happening around us. When we finally arrive at the other side of a national vaccine, we will see a changed brand-business world of remarkable new ideas. What is amazing is that some of this innovation is already underway.


Date: Oct 26, 2020


Questions for discussion:

  • Summarize what the article says is happening during this period of innovative and creative marketing?
  • Do you think the changes described in the report will endure after the pandemic has lifted and customer behaviors begin to return to what they used to be?