Description: In difficult economic times, marketers may expect to see consumers do less shopping. Some consumers are pulling back and many are changing habits, but some are not. Recent studies from Morning Consult and Coveo found that a lot depends on the products and the consumer’s generation — apart from rising prices on many items.

Source: MediaPost.com

Date: Sep 15, 2022

Link: https://www.mediapost.com/publications/article/377782/consumers-ready-to-spend-well-maybe.html

Questions for discussion:

• What does the report suggest to you about consumer behavior attitudes at this time?
• How should marketers make use of this information?