Posted by & filed under Consumer/Buyer Behavior, Innovation, Market Segmentation, Pricing, Product Brands and Branding.

Description: Amazon, which already holds a dominant position in the US smart speaker market, will continue to maintain this leadership through 2021, with approximately 70% of total US smart speaker users expected to use an Amazon Echo device, according to our latest estimates.


Date: Feb 10, 2020


Questions for discussion:

  • Why do you suppose Amazon is leading in this field?
  • How do you think consumers make their decision over which brand to choose?