Posted by & filed under Consumer/Buyer Behavior, Innovation, Market Segmentation, Pricing, Product Brands and Branding.

Description: Amazon, which already holds a dominant position in the US smart speaker market, will continue to maintain this leadership through 2021, with approximately 70% of total US smart speaker users expected to use an Amazon Echo device, according to our latest estimates.

Source: eMarketer.com

Date: Feb 10, 2020

Link: https://www.emarketer.com/content/amazon-maintains-convincing-lead-in-us-smart-speaker-market?ecid=NL1001

Questions for discussion:

  • Why do you suppose Amazon is leading in this field?
  • How do you think consumers make their decision over which brand to choose?