Description: Edmonton-based discount carrier Flair Airlines is expanding yet again, this time launching service to Mexico
Source: BNNBloomberg.ca – video report
Date: Nov 16, 2021
Link: https://www.bnnbloomberg.ca/flair-airlines-expands-again-with-new-service-to-mexico-1.1682530
Questions for discussion:
- Describe the airline using SWOT analysis.
- What niche is the airline filling?
- How would you direct marketing activities to optimize resources?