Under Armour shares soar as earnings beat prompts retailer to hike annual outlook

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Under Armour shares soared Tuesday, as strong fiscal third-quarter earnings revealed the athletic apparel maker is seeing progress in improving its brand image under Chief Executive Officer Patrik Frisk.

​Source: CNBC.com – video report

Date: Nov 02, 2021

Link: https://www.cnbc.com/2021/11/02/under-armour-uaa-reports-q3-2021-earnings.html

Questions for discussion:

  • What explains Under Armour’s performance?
  • What should the firm do to continue this growth?