Description: Julia Yuryev still hasn’t caved and purchased a Peloton Bike, but the 38-year-old public relations professional is actively considering it.
Source: CNBC.com – video report
Date: Oct 26, 2021
Questions for discussion:
- What does the data say about consumer attitudes toward at-home and at-gym participation?
- What does this mean for the industry?
- How can companies like Peloton make use of this trend, from a strategic marketing point of view?