McDonald’s Finally Testing McPlant In The U.S.

Posted by & filed under Consumer/Buyer Behavior, Innovation, Product Brands and Branding, Retail Marketing.

Description: McDonald’s is taking a few more baby steps toward the plant-based future, announcing plans to test the McPlant burger in eight U.S. restaurants, starting next month.

Source: MediaPost.com

Date: Oct 19, 2021

Link: https://www.mediapost.com/publications/article/367885/mcdonalds-finally-testing-mcplant-in-the-us.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124027&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • Who do you believe is the customer that McDonald’s is targeting?
  • Do you think this good product development?
  • What would you advise the firm?
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