Jessica Simpson to Buy Her Name From Bankruptcy for $65 Million

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: (Bloomberg) — Jessica Simpson’s family offered to buy the singer-turned-fashion entrepreneur’s brand out of bankruptcy for $65 million, a lawyer said in court Wednesday. ​

Source: Yahoo.Finance.com/Bloomberg.com ​

Date: Sep 01, 2021

Link: https://finance.yahoo.com/news/jessica-simpson-buy-her-name-203222867.html

Questions for discussion:

  • What is the value of this brand with respect to any future marketing effort?
  • Do you think the financial failure will impact on any future selling and branding effort?
  • How would you make use this brand?