Description: The message is accompanied by a thread in which the company explains that it is launching a scholarship program to encourage female employees to pursue a culinary career and reduce the gender gap in this sector.
Source: Entrepreneur.com
Date: Mar 08, 2021
Link: https://www.entrepreneur.com/article/366745?utm_source=newsletter&utm_medium=email
Questions for discussion:
- What do you think about this social media tactic?
- How should the firm deal with the negative response?