Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Electric car sales jumped to a record 54% of all new-vehicle sales in Norway last year, but Tesla’s Model 3 lost its place as the country’s bestselling vehicle despite a late surge. It is the first time a country has recorded more sales of electric cars than those powered by petrol, diesel and hybrid engines over an entire year.

Source: MarketWatch.com

Date: Jan 05, 2021

Link: https://www.marketwatch.com/story/electric-car-sales-jump-to-record-54-market-share-in-norway-in-2020-but-tesla-loses-top-spot-11609857931?mod=home-page

Questions for discussion:

  • What do these sales figures say about the industry and these brands in particular?
  • Do you think consumers are highly influenced by brand?
  • What would you advise automakers?