Description: It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any world region.
Source: eMarketer.com
Date: Dec 31, 2020
Link: https://www.emarketer.com/content/tiktoks-corporate-focus-on-latin-america-paying-off?ecid=NL1001
Questions for discussion:
- How does social media use in Latic America compare to other markets?
- Explain the surge in TikTok usage?
- How can marketers use this information to stimulate more growth elsewhere?
