Description: TORONTO — Tim Hortons has signed a deal with TerraCycle’s Loop program to test an option that would allow customers to pay a deposit and receive their order in reusable, returnable cups and food packaging.
Source: Yahoo.Finance.com
Date: Oct 21, 2020
Link: https://ca.finance.yahoo.com/news/tim-hortons-test-deposit-program-110451507.html
Questions for discussion:
- Do you think this program will increase brand equity?
- What are the advantages and disadvantages of this program for the firm?