Description: Stitch Fix shares are cratering as Wall Street questions the longevity of a business that ships customers clothes on a fixed basis, using data science to curate outfits they might like.
Source: CNBC.com – video report
Date: Mar 10, 2020
Questions for discussion:
- Why is the firm in trouble?
- Is the business model still sound?
- How should the firm respond to current trends in retailing?
- Does the recent issue of Coronavirus present an opportunity, from a marketing point of view?