Description: An Interview with Dave Grzelak of The Shipyard.. Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there’s a growing need to justify investments based on results.
Source: eMarketer.com
Date: Aug 21, 2019
Link: https://www.emarketer.com/content/how-to-cultivate-a-cohesive-brand-through-micromessaging
Questions for discussion:
- What does Dave Grzelak say to marketers?
- Do you agree with his thinking?