Grocery chains boost profits by charging different prices for the same stuff

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Relationship Marketing, Retail Marketing, Supply Chain.

Description: A report out on Tuesday from the Agri-food Analytics Lab at Dalhousie University in Halifax says many Canadians are hoping a grocery code of conduct will protect them from soaring food bills that they see as profiteering and “price gouging.”

Source: CBC.ca – video report

Date: Apr 05, 2023

Link: https://www.cbc.ca/news/business/price-discrimination-column-don-pittis-1.6799620

Questions for discussion:

  • Summarize what the report says about grocery pricing strategies, consumers’ attitudes towards retail prices and government interventions?
  • Do you think the industry will be facing a consumer backlash, when more learn about retail pricing strategies?
  • Is current strategy so different to the pricing of other products and services in other industries, in your opinion?