A look at the sneaky fees at Canada’s biggest tourist spot that some call ‘a total cash grab’

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Relationship Marketing, Retail Marketing, Services Marketing.

Description: With around 14 million annual visitors, Niagara Falls is already a potential cash cow to the many area businesses serving tourists. But at some of them, visitors are finding contentious fees added to their bills — and CBC Marketplace has found they’re growing.

Source: CBC.ca

Date: Feb 10, 2023

Link: https://www.cbc.ca/news/business/marketplace-tourist-fees-1.6739759

Questions for discussion:

  • What is the problem with these extra fees added onto invoices?
  • Is it deceptive or fraudulent to present these fees rather than including them in the selling price?
  • Should government become involved in this issue?