Lexus highlights diverse personalities in latest campaign

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Lexus is highlighting diverse communities in its latest marketing campaign, “Never Lose Your Edge,” per a press release. The push is meant to promote the 2023 Lexus RX.

Source: MarketingDive.com – video report

Date: Oct 06, 2022

Link: https://www.marketingdive.com/news/lexus-diversity-influencers-campaign/633480/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-10-06%20Marketing%20Dive%20Newsletter%20%5Bissue:45053%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Who is the target market for this ad campaign?
  • What is the message being sent?
  • Do you think it will be successful?
  • What would you advise management?
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