Loblaws bringing Frito-Lay chips back to shelves, ending months-long pricing dispute

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Canadian grocery chain cut off in February after it refused to raise costs

Source: Loblaws will start restocking Frito-Lay products on Monday, ending a months-long absence due to a pricing dispute between the companies, CBC News has confirmed.

Date: Apr 09, 2022

Link: https://www.cbc.ca/news/business/loblaws-fritolay-1.6414736

Questions for discussion:

  • What do you believe were the driving factors that helped resolve this dispute?
  • Do you think the dispute affected consumer relations with the participants in any way?
  • Should the participants do anything more to promote the return than just place the products on shelves?
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