Apple reportedly cuts production of its new iPhone SE by 20%

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Description: Apple is scaling back production of its new budget iPhone SE due to weaker-than-expected demand, Nikkei Asia reported Monday.

Source: CNBC.com – video report

Date: Mar 28, 2022

Link: https://www.cnbc.com/2022/03/28/apple-reduce-production-budget-iphone-se-china.html

Questions for discussion:

  • What are the possible explanations presented in this report that explains the reduction in output?
  • Which are the marketing issues and what should the firm be doing about them?
  • How does Apple generate revenues?
  • What should marketers be focusing on to boost revenues further?