Black History Month offers retailers an opportunity to meet unmet demand

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing.

Description: The trend: A number of retailers, including Amazon, Nordstrom, and Target, have used Black History Month to highlight their efforts to increase the number of products produced by Black-owned brands and products on their shelves.

Source: eMarketer.com

Date: Feb 24, 2022

Link: https://www.emarketer.com/content/black-history-month-offers-retailers-opportunity-meet-unmet-demand

Questions for discussion:

  • What does the report say about the opportunities available to businesses?
  • How would you advise companies to approach this area of strategic thinking?