Description: The majority of US social buyers still order from retailer websites, rather than directly on social platforms.
Source: eMarketer.com
Date: Jan 21, 2022
Link: https://www.emarketer.com/content/social-shoppers-in-app-checkout
Questions for discussion:
- Explain this buyer behavior.
- Do you think there is a way to persuade buyers to buy more often on social platforms?