Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing.

Description: Marketing your business successfully in 2023 requires diversification of your targeting tactics.

Source: INC.com

Date: Jan 10, 2023

Link: https://www.inc.com/rebecca-deczynski/third-party-cookies-over-new-strategies-help-brands-win-customers.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Jan%2010,%202023&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGJP8pCx8nDFeOa37e-INjVHIGPGQdS3UdwC_JNz7NF8DXiO0QF1oL9KVrbaXxl4BwNORROghKmlidhSBC-CM3_OXpSB31_16tSTCogMFI

Questions for discussion:

  • Summarize the suggested strategies presented in this report.
  • Do you agree with these arguments?
  • What else would you advise?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: The way people watch TV is changing. So are the ways brands advertise on TV. Connected TV (CTV) has seen “monumental progress in just a handful of years,” said our analyst Ross Benes during our “Video Trends: What to Expect in 2023” webinar. But that’s not the full story. Here are key TV behaviors and ad trends to watch in the new year.

Source: InsiderIntelligence.com/eMarketer.com

Date: Jan 09, 2023

Link: https://www.insiderintelligence.com/content/video-trends-watch-2023-cord-cutting-ad-spread-production-slowdown?utm_source=Triggermail&utm_medium=email&utm_campaign=eDaily%201.9.2023&utm_id=eDaily%201.9.2022&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29

Questions for discussion:

  • Summarize the key trends taking place.
  • What does this mean for the television industry and marketers that use the industry to connect with customers?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: A new ad from Ryan Reynolds’ Mint Mobile was partially scripted using the conversational artificial intelligence (AI) model ChatGPT, per details emailed to Marketing Dive.

Source: MarketingDive.com – video report

Date: Jan 11, 2023

Link: https://www.marketingdive.com/news/ryan-reynolds-ChatGPT-Mint-Mobile-AI-marketing/640160/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-11%20Marketing%20Dive%20Newsletter%20%5Bissue:47223%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Summarize the marketing thinking behind this publicity event.
  • Why is Ryan Reynolds key to this effort?
  • What do you think the impact will be on marketers and consumers?

Posted by & filed under Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: There were more than a handful of worthy candidates considered by MediaPost editors for this year’s Executive of the Year honors.

Source: MediaPost.com

Date: Jan 08, 2023

Link: https://www.mediapost.com/publications/article/380606/2022-executive-of-the-year-marc-pritchard.html?utm_source=newsletter&utm_medium=email&utm_content=comment&utm_campaign=128856

Questions for discussion:

  • What are some marketing insights posed by Marc Pritchard?
  • Do you agree that there is “no average consumer”?
  • Can marketers always follow this line of thinking in all product categories?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Pricing, Services Marketing.

Description: Widespread medical debt is a uniquely American problem. Roughly 40% of U.S. adults have at least $250 in medical debt, according to a survey conducted by Kaiser Family Foundation.

Source: CNBC.com – video report

Date: Jan 08, 2023

Link: https://www.cnbc.com/2023/01/08/how-health-insurance-may-have-made-health-care-more-expensive.html

Questions for discussion:

  • What is the explanation presented in this report for higher health care costs?
  • What are the solutions?
  • What would this mean for those businesses connected to health services, especially, insurance companies?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Bed Bath & Beyond warned Thursday it’s running out of cash and is considering bankruptcy.

Source: CNBC.com – video report

Date: Jan 05, 2023

Link: https://www.cnbc.com/2023/01/05/bed-bath-beyond-shares-plummet-as-company-warns-of-deeper-financial-troubles.html?qsearchterm=bed%20

Questions for discussion:

  • What is the current situation facing management?
  • Is there a marketing solution to restarting this brand?
  • What would you advise the company do in the short and long run?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Mercedes-Benz at CES unveiled a partnership with Superplastic, a Web3-adjacent entertainment brand that creates virtual characters for social media and associated collectibles like toys and apparel, per details shared with Marketing Dive.

Source: MarketingDive.com – video report

Date: Jan 06, 2023

Link: https://www.marketingdive.com/news/mercedes-benz-CES-Web3-marketing-Superplastic/639832/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-06%20Marketing%20Dive%20Newsletter%20%5Bissue:47117%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What is the conceptual thinking behind this campaign?
  • Do you think it will resonate with the target audience?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy.

Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think.

Source: MediaPost.com

Date: Jan 03, 2023

Link: https://www.mediapost.com/publications/article/381160/dont-overlook-your-most-lucrative-consumer-segmen.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128830&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

  • Summarize the key advice presented to marketers and the reasons given.
  • Do you agree with this assessment?
  • What else would you add to this discussion?

Posted by & filed under Global Marketing, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Shopify SHOP recently announced the launch of its new solution — Commerce Components — which is a composable stack for enterprise retail. The solution will allow retailers to integrate the components of Shopify with their systems.

Source: Yahoo.Finance.com

Date: Jan 04, 2023

Link: https://ca.finance.yahoo.com/news/shopifys-shop-commerce-components-attract-150303128.html

Questions for discussion:

  • What are the marketing related developments recently announced by the firm?
  • Do you believe they will provide competitive advantage?
  • What other services could help, in your opinion?

Posted by & filed under Global Marketing, Innovation, Marketing Research, Services Marketing.

Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #859. How does artificial intelligence affect the structure and dynamics of the global economy? What are the potential benefits and risks associated with artificial intelligence on the future of humanity? Joshua Gans is the co-author of the recently published book, Power and Prediction – The Disruptive Economics of Artificial Intelligence. He is also widely known as the co-author of Prediction Machines and over ten other books at the intersection of technology, disruption and economics. Joshua is a Professor of Strategic Management and holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship at the Rotman School of Management at the University of Toronto. He is also the Chief Economist at the Creative Destruction Lab and a Research Associate at the National Bureau of Economic Research. He is a leading expert in the field of economics, particularly in the areas of innovation, technology, and entrepreneurship. Along with book writing, he is a regular contributor to The New York Times, The Atlantic, and The Wall Street Journal. He has also done extensive work on entrepreneurship, the digital economy, and the management of intellectual property. Joshua is a recipient of the John Kenneth Galbraith Prize for his work on the economics of the digital economy and was recently named one of the world’s top 25 most influential economists by Bloomberg. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Dec 25, 2022

Link: https://www.sixpixels.com/podcast/archives/spos-859-joshua-gans-on-the-economics-of-artificial-intelligence/

Questions for discussion:

  • Summarize the key ideas about AI discussed during this episode.
  • Do you agree with the analysis and thinking suggested by Joshua Gans?
  • What are the implications for consumers and businesses?