Description: US digital buyers that were surveyed considered static banner ads (16%), sponsored posts in social media feeds (14%) and sponsored search results (12%) to be the most useful digital ad formats. Overall, however, almost 58% of digital buyers said they didn’t think any digital ads were useful to them.
Source: eMarketer.com
Date: Sep 11, 2019
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Description: Roots Corp. shares slipped more than 15 per cent after the chief executive said lacklustre foot traffic and a challenging move to a new distribution centre weighed on its most recent quarterly results that missed expectations.
Source: BNNBloomberg.ca – video report
Date: Sep 12, 2019
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Description: Here it is: Six Pixels of Separation – Episode #687 – Host: Mitch Joel. Marga Hoek wants to change the world… for the better. She believes that business for good is good business. As an international strategist on sustainable business and capital, Marga is internationally recognized as a seasoned business leader, professional speaker and writer. She recently published The Trillion Dollar Shift, a business book on the sustainable development goals, which was launched at the World Economic Forum in Davos. It is the first and only business book on The Global Goals, addressing how business and capital can make positive use of these goals, while strengthening their company and business proposition. Through her work, Marga was added to the prestigious Thinkers50 network this year. She has been CEO of multiple private and public companies, and has been CEO and Chairman of the Dutch Sustainable Business Association. Marga is fluent in Dutch, Spanish and English, and is here to discuss this massive shift in business. Enjoy the conversation…
Source: SixPixels.com – podcast
Date: Sep 08, 2019
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Description: Daniel Zhang isn’t worried about replacing Jack Ma. He’s worried about replacing Alibaba.
Source: Bloomberg.com
Date: Sep 09, 2019
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Description: eMarketer sales executive Michael Bruckenthal, account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers.
Source: eMarketer.com – podcast
Date: Sep 12, 2019
Link: https://www.emarketer.com/content/podcast-the-potentially-wide-world-of-esports
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Description: A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy
Source: Entrepreneur.com
Date: Sep 06, 2019
Link: https://www.entrepreneur.com/article/338699
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Description: More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats. Otherwise, they run the risk of annoying or alienating their audiences.
Source: eMarketer.com
Date: Sep 5, 2019
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Description: Tim Hortons is Canada’s one-stop shop for coffee, breakfast, lunch and doughnuts. In 2018, it supplied more than 60% of the revenue of its parent company, Restaurant Brands International, which also owns Burger King and Popeyes.
Source: CNBC.com – video report
Date: Sep 04, 2019
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Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers.
Source: Fortune.com
Date: Sep 06, 2019
Link: https://fortune.com/2019/09/06/nordstrom-tests-accepting-online-returns-from-rivals-such-as-macys/
Questions for discussion:
Description: eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What’s allowed? What isn’t? Why have startups become obsessed with marketing on public transit? They also talk about YouTube’s latest FTC fine, a new partnership between TikTok and the National Football League and more.
Source: eMarketer.com – podcast
Date: Sep 05, 2019
Questions for discussion:
