Description: Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying.
Source: eMarketer.com
Date: Nov 12, 2019
Questions for discussion:
Description: A French cosmetics giant uses one to create artificial skin. A Wisconsin start-up designs ceramic guides that pinpoint tumors in individual cancer patients. Workers on a remote North Sea oil rig make replacement parts on the spot rather than wait days for a ship or helicopter to arrive. All these actions are made possible by one technology: 3-D printing.
Source: CNBC.com
Date: Nov 09, 2019
Questions for discussion:
Description: What helps Air Co. stand out is the marketing. This vodka is “Made From Air, Water & Sun.” And it is proclaimed to be the world’s “most sustainable vodka” ever.
Source: Fortune.com
Date: Nov 07, 2019
Link: https://fortune.com/2019/11/07/sustainable-spirits/
Questions for discussion:
Description: Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack.
Source: eMarketer.com – podcast
Date: Nov 06, 2019
Link: https://www.emarketer.com/content/how-marketing-stacks-up-at-getty-images
Questions for discussion:
Description: Here it is: Six Pixels of Separation – Episode #695 – Host: Mitch Joel. Long before Marcus Sheridan became one of the most sought-after speakers and trainers in the world, he was just some dude I saw speak on a small stage in front of an unsuspecting audience. Sometimes, you just know it when you see it. That day, I saw it. The “it factor” in Marcus. Speaking, teaching and training audiences to think differently (and better) about their sales and marketing in one of the most captivating ways. Since then, I have watched Marcus’ massive ascent. From just another pool salesperson, into what he is now. He is the author of the bestselling book, They Ask, You Answer. As I alluded to, Marcus’ story didn’t begin on the stage. It started with a business created and run out of the back of a beat-up pickup truck. Marcus’ experience of saving his swimming pool company, River Pools and Spas, from the economic collapse of 2008 has been featured in multiple books, publications and university case studies from around the world. From its humble beginnings as a three-person company to one of the largest manufacturers and installers in the country, River Pools and Spas has the most visited pool website in the world. From there, he built his sales and marketing consultancy, The Sales Lion, and in early 2018 that company merged with Impact, where they are now building a leading sales and marketing agency. With that, he recently updated and revised his book, They Ask, You Answer. Enjoy the conversation…
Source: SixPixels.com – podcast
Date: Nov 03, 2019
Questions for discussion:
Description: Drake now majority owner of More Life Growth, which plans to sell cannabis and related products
Source: CBC.ca – video report
Date: Nov 07, 2019
Link: https://www.cbc.ca/news/business/canopy-growth-drake-more-life-1.5351195
Questions for discussion:
How Chipotle returned to the top after disastrous food-safety scares
Description: How Chipotle returned to the top after disastrous food-safety scares
Source: CNBC.com – video report
Date: Nov 06, 2019
Questions for discussion:
Description: F&D’s Rahim Kanani interviews David M. Rubenstein, cofounder and co–executive chairman of The Carlyle Group, one of the world’s largest private investment firms, on a new corporate reality that looks beyond profit, the role of business in tackling climate change, and what animates his philanthropy.
Source: IMF.org
Date: Nov 04, 2019
Questions for discussion:
Description: Despite all the uproar surrounding Facebook, from the company’s mishandling of user data to its unwillingness to fact-check political ads, advertisers are still flocking to its services because they can’t find any better way to reach consumers.
Source: CNBC.com
Date: Nov 01, 2019
Questions for discussion:
Description: The way people watch video content is changing worldwide. We forecast that 45.6 million people in the UK will watch digital video this year, representing 68.3% of the population. It’s leading many traditional service providers to substantially alter their propositions, including the UK’s pay TV behemoth Sky.
Source: eMarketer.com
Date: Oct 31, 2019
Questions for discussion:
