Description: Big moves are happening in the video game industry. Microsoft, the tech giant behind the Xbox console, announced plans in early 2022 to buy Activision Blizzard, the force behind “Call of Duty” and “World of Warcraft,” among other major titles. This $68.7 billion all-cash acquisition is expected to close in 2023. If approved by regulators and shareholders, it will be the largest tech deal in history.
Source: CNBC.com – video report
Date: Feb 25, 2022
Questions for discussion:
- Summarize the key points made in this report about the industry and Microsoft in particular?
- Do you agree with the predictions made?
- What should business decision makers in marketing and finance prepare for as the industry moves in the direction suggested in the report?