Description: Wendy’s is getting into the breakfast game in Canada, launching a new morning menu as the company tries to increase sales, boost traffic and compete with the likes of McDonald’s and Tim Hortons.
Date: Feb 23, 2022
Questions for discussion:
- What do you think of the reset for breakfast at Wendy’s?
- Do you think a “Canadian” coffee blend will prove to be especially important?
- What else would you advise the firm do to compete better?