Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Wendy’s is getting into the breakfast game in Canada, launching a new morning menu as the company tries to increase sales, boost traffic and compete with the likes of McDonald’s and Tim Hortons.


Date: Feb 23, 2022


Questions for discussion:

  • What do you think of the reset for breakfast at Wendy’s?
  • Do you think a “Canadian” coffee blend will prove to be especially important?
  • What else would you advise the firm do to compete better?