Tourism Kamloops sends viewers through a (literal) loop

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: To compete with bigger destinations, the campaign hammers home a message of affordable adventure.

Source: Strategyonline.ca

Date: Dec 01, 2022

Link: https://strategyonline.ca/2022/12/01/tourism-kamloops-sends-viewers-through-a-literal-loop/

Questions for discussion:

  • What is the theme of the ad campaign?
  • Do you think it can resonate with the target market?
  • What are some other creative ideas for ads that would be consistent with the theme?