Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: To compete with bigger destinations, the campaign hammers home a message of affordable adventure.


Date: Dec 01, 2022


Questions for discussion:

  • What is the theme of the ad campaign?
  • Do you think it can resonate with the target market?
  • What are some other creative ideas for ads that would be consistent with the theme?