Posted by & filed under Integrated Marketing Communications (IMC), Marketing Strategy.

Description: eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What’s allowed? What isn’t? Why have startups become obsessed with marketing on public transit? They also talk about YouTube’s latest FTC fine, a new partnership between TikTok and the National Football League and more.

Source: – podcast

Date: Sep 05, 2019


Questions for discussion:

  • Summarize the key points made in this discussion.
  • What are your views on these matters?