Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: A Peloton stationary bike played a pivotal role on the new HBO Max “Sex and the City” revival, whose premiere preceded a drop in the company’s stock price on Friday.


Date: Dec 11, 2021


Questions for discussion:

  • What are the legal issues and risks related to product placements?
  • What is the basis of a case against HBO?
  • How should Peloton deal with the negative publicity?