The Big Question: Could Peloton Sue Over Its ‘And Just Like That’ Appearance?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: A Peloton stationary bike played a pivotal role on the new HBO Max “Sex and the City” revival, whose premiere preceded a drop in the company’s stock price on Friday.

Source: NYTimes.com

Date: Dec 11, 2021

Link: https://www.nytimes.com/2021/12/11/arts/television/peloton-sex-and-the-city.html?

Questions for discussion:

  • What are the legal issues and risks related to product placements?
  • What is the basis of a case against HBO?
  • How should Peloton deal with the negative publicity?