Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: KFC Canada’s newest activation doesn’t let the weather stop basketball fans from getting some court time in and points to the ongoing relevance of outdoor experiential marketing, even in the winter.


Date: Jan 26, 2023


Questions for discussion:

  • What do you think about this promotion?
  • What marketing goals do you think it can achieve?
  • Would you modify the plan in any way?