Description: The medical scrubs company won a four-year legal battle with legacy competitor SPI. Why the co-founders wouldn’t settle, despite the high cost of litigation.
Date: Nov 21, 2022
Questions for discussion:
- What does this report say about the use of legal tactics to undermine competition?
- Do you think the use of their website as a marketing response to answer the accusation was a good choice?
- Should the marketers at the firm just move on or use the victory against SPI in some way?