Posted by & filed under Consumer/Buyer Behavior, Marketing Strategy, Metrics/Analytics.

Description: More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats. Otherwise, they run the risk of annoying or alienating their audiences.


Date: Sep 5, 2019


Questions for discussion:

  • Summarize the key points discussed during the interview?
  • Do you agree or disagree with the suggestions? Why?