Fortnite owner Epic Games raises $36M to support Ukraine

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Description: The creators of the popular online video game Fortnite have raised more than $36 million US in a single day, after promising to send all the money raised from sales of a new version of the game to support humanitarian efforts in Ukraine.

Source: CBC.ca

Date: Mar 23, 2022

Link: https://www.cbc.ca/news/business/fortnite-ukraine-1.6392384

Questions for discussion:

  • Why do you think the fundraiser was so successful?
  • What are the benefits that accrue to the companies involved?
  • What are the possible risks?
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