Description: The creators of the popular online video game Fortnite have raised more than $36 million US in a single day, after promising to send all the money raised from sales of a new version of the game to support humanitarian efforts in Ukraine.
Date: Mar 23, 2022
Questions for discussion:
- Why do you think the fundraiser was so successful?
- What are the benefits that accrue to the companies involved?
- What are the possible risks?