Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: Canada’s largest dollar store is introducing a new $5 price tag as it looks to recoup higher costs and bring in new products


Date: Mar 30, 2022


Questions for discussion:

  • What are the implications of introducing the $5 tag?
  • Do you believe this decision will benefit the company?
  • How will it affect the brand, in your opinion?