Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Movers+Shakers mined dating show tropes to turn one of the skincare brand’s products into the “bombshell” of “Hydro House.”


Date: Feb 03, 2023


Questions for discussion:

  • Summarize the TikTok strategy used by Neutrogena to break through the clutter on social media.
  • What do you think about the strategy and the results it generated?
  • What would you advise marketers at this time?