Description: Movers+Shakers mined dating show tropes to turn one of the skincare brand’s products into the “bombshell” of “Hydro House.”
Date: Feb 03, 2023
Questions for discussion:
- Summarize the TikTok strategy used by Neutrogena to break through the clutter on social media.
- What do you think about the strategy and the results it generated?
- What would you advise marketers at this time?