Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Apple is scaling back production of its new budget iPhone SE due to weaker-than-expected demand, Nikkei Asia reported Monday.

Source: – video report

Date: Mar 28, 2022


Questions for discussion:

  • What are the possible explanations presented in this report that explains the reduction in output?
  • Which are the marketing issues and what should the firm be doing about them?
  • How does Apple generate revenues?
  • What should marketers be focusing on to boost revenues further?