Description: Apple is scaling back production of its new budget iPhone SE due to weaker-than-expected demand, Nikkei Asia reported Monday.
Source: CNBC.com – video report
Date: Mar 28, 2022
Questions for discussion:
- What are the possible explanations presented in this report that explains the reduction in output?
- Which are the marketing issues and what should the firm be doing about them?
- How does Apple generate revenues?
- What should marketers be focusing on to boost revenues further?