Description: Come Spring 2023, Airbnb will require all users booking reservations on its platform to verify their identity to book a reservation, further expanding a program that asks for credentials like a photo of a valid government-issued ID or a legal name and address.
Source: CNBC.com – video report
Date: Jan 23, 2023
Questions for discussion:
- What are the controls in place to help mitigate problems for all participants in this business?
- What are the marketing implications for employing these controls?
- What additional suggestions would you send to management?