Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Come Spring 2023, Airbnb will require all users booking reservations on its platform to verify their identity to book a reservation, further expanding a program that asks for credentials like a photo of a valid government-issued ID or a legal name and address.

Source: – video report

Date: Jan 23, 2023


Questions for discussion:

  • What are the controls in place to help mitigate problems for all participants in this business?
  • What are the marketing implications for employing these controls?
  • What additional suggestions would you send to management?