Description: Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.

Source: MarketingDive.com

Date: Jan 18, 2023

Link: https://www.marketingdive.com/news/2023-marketing-trends-predictions/640489/

Questions for discussion:

• What are the key issues facing marketers and the recommendations to deal with them, according to the report?
• Do you agree with this assessment?