Description: Shutting down social media accounts is a risky move for any retailer, especially one that markets products to younger consumers glued to the endless scroll. But Lush cosmetics company CEO Mark Constantine doesn’t care about the cost.
Source: knowledge.wharton.upenn.edu – podcast
Date: Dec 07, 2021
Questions for discussion:
- What does the report say about this decision?
- Do you agree with this analysis?
- How would you advise the company use social media?