Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Shutting down social media accounts is a risky move for any retailer, especially one that markets products to younger consumers glued to the endless scroll. But Lush cosmetics company CEO Mark Constantine doesn’t care about the cost.

Source: – podcast

Date: Dec 07, 2021


Questions for discussion:

  • What does the report say about this decision?
  • Do you agree with this analysis?
  • How would you advise the company use social media?